Welcome to Youthful Shoe Shop (“we,” “our,” or “us”). We’re committed to protecting your privacy while helping you find the perfect pair of boots, flats, heels, loafers, sandals, or sneakers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website youthfulshoeshop.com.

By using our website, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect several types of information to provide and improve our service to you:

Personal Information

When you make a purchase or create an account, we may collect:

  • Name and contact details (email address, phone number, shipping address)
  • Payment information (credit card details processed securely through our payment processors)
  • Order history and preferences
  • Size preferences for footwear recommendations

Automatically Collected Information

When you browse our site, we may collect:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring website (if applicable)
  • Device information (operating system, mobile network)

2. How We Use Your Information

We use the information we collect for various purposes:

  • To process and fulfill your orders for boots, sneakers, heels, and other footwear
  • To provide customer support and respond to inquiries
  • To improve our website and product offerings
  • To send you promotional materials (only with your consent)
  • To prevent fraud and enhance security
  • To comply with legal obligations
  • To personalize your shopping experience with size recommendations and style preferences

3. Sharing and Disclosure of Information

We may share your information in the following situations:

  • Service Providers: With payment processors (Visa, MasterCard, JCB, PayPal) and shipping carriers to fulfill your orders
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with any merger or sale of company assets
  • Aggregated Data: Non-identifiable data may be shared with partners for analytics

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is as important to us as the comfort of our shoes. We implement measures including:

  • End-to-end encryption for all payment transactions
  • Secure servers with limited access
  • Regular security audits and vulnerability testing
  • Data minimization practices (we don’t store full payment details)

While we strive to protect your information, no electronic transmission is completely secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data
  • Opt-Out: Unsubscribe from marketing communications
  • Restriction: Limit how we use your data
  • Portability: Request transfer of your data to another service

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Like most stylish websites, we use cookies and similar technologies:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to show relevant ads (only with your consent)

You can control cookies through your browser settings. However, disabling essential cookies may affect your shopping experience.

7. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our stylish footwear is meant for all ages, but our website is not directed at children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices. We’ll notify you of significant changes by posting the new policy on our site with an updated date.

10. Contact Us

If you have questions about this Privacy Policy or our practices:

Email: [email protected]

Mail: Youthful Shoe Shop
811 Sycamore Street
San Francisco, CA 94103
United States